SA Auction Group was established in 2009 by Rudi Herbst and Jacques Le Roux, both of whom were by then seasoned
professionals in the auction industry. Their vision was to create an Auction House that understood and accommodated eachclient's specific needs.

We proud ourselves as one of the pioneer companies who established one of the first online bidding platforms in South
Africa to ensure our clients can access our auctions from the comfort of their home, work, and mobile devices. Over the
years technology has enabled us to assist a broader audience and as a result we have built up a large national & international database through the success of our online bidding platform.

Our clients are offered a variety of services such as the auctioning of commodities, commercial development and
properties, residential properties, industrial machinery, and transport as well as all moveable assets and out of hand sales.
Whatever your disposable assets may be, SA Auction Group can guarantee an unforgettable auction or out of hand sales
experience with profits. This is the auction and sales platform of the future!


TOGETHER WE INCREASE! We are ready and available to meet with you, appraise your assets, and present our proposal in accordance with your needs. Partnering with sellers are a vital part of our business and assisting them in mining the right buyers in the market is our main objective. We are passionate about our mission and improving our outcome on each new transaction we embark on!.


Our values serve as the platform on which we operate and grow. We aim to supply a trustworthy service based on sound business principles backed by a strong code of ethics.


Our goal is simple! Relieve clients of their unwanted assets by providing an easily accessible platform online or onsite to any potential buyers. SA Auction Group goes beyond the traditional framework of auctioneering and sales connecting sellers and buyers and mining the best possible price for an item in the market. By doing this embedding our promise… Together we Increase.