SA Auction was established at the end of 2009 in the central Free State by Rudi Herbst and Jacques Le Roux. In 2013, the company successfully held its first online auction (on behalf of Raubex Construction), a platform that grew to generating more than 500 million Rands in auction sales to date in 2018.

From a demand for an auction house that understands the specific needs of diverse industry, SA Auction expanded its footprint in 2016 creating the SA Group of companies; namely, SA Auction, SA Trading, SA Livestock, SA Property and SA Shop Online. Today, SA Group boasts a wide network of national and international buyers via onsite and online auctions and sales. No auction is too big or too small, and we guarantee our clients the best possible prices at every auction.

SA Auction assures an unforgettable auction or out of hand sales experience. Our goal is simple. To relieve our clients of their unwanted assets via an easily accessible platform, whether onsite or online, to any potential buyers.


We strive to provide a tailor-made, professional service that facilitates outstanding service delivery to our clients.  We walk the extra mile for you.


Our values serve as the platform on which we operate and grow. We aim to supply a trustworthy service based on sound business principles backed by a strong code of ethics.


Our vision is to fill a void in the auction industry. We deliver a professional, transparent online and onsite service to clients located both nationally and internationally. SA Auction strives to continuously provide a personalized service from initial contact to final settlement.